july 13, 2016
Happy Hump Day!
You've made it half way through the work week, the weekend is so close!
Ever since starting my Etsy shop 1.5 years ago, I have thought a lot about compiling a list of tips and tricks that have helped me reach success in my shop. I have finally sat down and wrote out some things that I have found helpful.
TIP 1: Make a game plan / research
Before making a shop it is SO important that you do your research. I suggest joining a Facebook group like Etsy Sales that have a lot of users who are experienced with Etsy. Look around there and see what people are talking about. Familiarize yourself with the ins and outs of Etsy. Ask questions if you have any. Make sure to understand Etsy's policies and fees. Another great spot to look is on the forums at etsy.com. There are so many great threads to read. Take some time and look up other products in the same category as yours. Find shops that are doing really well and make note of what they're doing that stands out. Pay attention to their pricing and options they offer.
TIP 2: LIST LIST LIST
Now that you've done your research it's time to start listing. I would suggest not even starting your shop without having 10-15 items ready to list. Make a weekly goal of how many items you'd like to add each week and continually add new inventory. You never know what items will speak to customers and the more products you have listed the better chances there are for people to find you. At first not having sales yet can be discouraging, but just keep listing. People will find you!
TIP 3: Take great photos
Images MATTER! Don't spend lots of time perfecting your products and listings and then have mediocre images. Take great clean good looking photos (or make good looking digital images if you're in the digital realm like me) and focus on having good detail photography. If you have less than great photos chances are no one will even take the time to look at your products. There are so many options on etsy, great images is what makes you stand out! A great option is to create your own lightbox. Find a tutorial here.
TIP 4: It's all about the ((listing)) details.
Here's where your research comes into play. After looking at your competition and seeing how they set up their listings, use some of their strategies to make your listings count. The last thing you want is for customers to order something and expect something other than what your item actually is. Make sure to be specific, count on your customer having no prior knowledge of your item and do your best to describe all of the details of your item. Start with a great attention grabbing intro that describes your product. Then go into explicit detail about how it is made, how they order, when they should expect it and anything else you think your customer might like to know. Not only does this make your customer feel more comfortable ordering from you but it is also a protection from you. If your listing is not clear you might run into customers being disappointed and opening claims against you through Etsy. If you have clear details about your item you are less likely to lose a claim based on an item not being as described.
TIP 5: Just Keep Trucking
It takes TIME to build a business. Just because no one is biting right away doesn't mean your products aren't great. Etsy is a huge marketplace and depending on what you're selling there is lots of competition. If a certain strategy isn't working don't be afraid to change it up. Keep yourself educated on your industry and products. Keep listing new and exciting things. Have a social media presence and keep your head up. Persistence is what this game is all about.
That's all for now. Hope you enjoy these tips. Feel free to comment with questions or tips of your own below!